You should be their next CEO! You nailed it.
Android, not Apple, is their true threat. Apple's strategy is ultimately a niche strategy -- they were popular for while only because they...
There's a huge discoverability problem -- too many important functions are hidden like easter eggs -- but I think just a few tweaks would make a huge difference.
For example, the Charms...
They should do an "X-TV" without the game console part of it for $99 if they want to really get the mass market.
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