That should be Gmail's motto.
Drivers aren't the same as firmware, sorry.
Surface 1 and Pro 1 only have driver updates, but Microsoft marks it as a "firmware update" instead, which makes no sense at all.
Microsoft already tried this with Passport.Net, and it failed. The difference is, Facebook is a marketing bonanza for site owners because Facebook has no qualms about selling user information...
You could always switch to Linux.
Why doesn't someone create a "FuelBand" that actually presents scrolling information that's relevant to people, like news updates, or terror alert statuses and such. Then everyone would have one...