60 Million

Windows 8 quickly settles down to earth, is selling on pace with Windows 7 for now

Microsoft announced today that it has sold 60 million licenses to Windows 8. This is the second sales update for the new operating system, which has sold slowly compared to the previous release and has thus far disappointed Microsoft internally.

Microsoft’s Tami Reller made the announcement at CES in Las Vegas.

Microsoft announced in late November that it had sold 40 million licenses in Windows 8’s first month. So this figure represents a 20 million license gain in 30 days, which was the average for Windows 7 over its three year lifecycle. (Indeed, Ms. Reller noted that this figure was “roughly in line with where we would have been with Windows 7,” which is another way of putting it.)

I’ve probably written enough about Windows 8 not meeting Microsoft’s expectations and, more recently, not selling well during the 2012 holiday period. But it’s worth noting that this 60 million figure includes what Reller calls “sell-in to OEMs for new PCs,” meaning that many of these Windows 8 units are sitting on as-yet-unsold PCs. Of course, that’s how Microsoft has always measured sales, which is fair, since that’s the point at which it literally makes the sale.

Reller also announced that Microsoft has now has certified over 1,700 devices for Windows 8 and Windows RT. And there’s positive news about the Windows Store as well.  Since the Windows 8 launch, the number of apps in the store has quadrupled, with more than 10,000 new apps added in the last month alone. And users have now download over 100 million apps overall. Not bad for just two months.

Discuss this Article 17

SamR
on Jan 8, 2013

I think Windows 8 has sold fairly well considering the current computing environment and the shift to mobile devices.

In another forum I frequent a large number of formerly pirated Windows 7 installations have become "legit" and are now running Windows 8 due to the new pricing. Many are not happy with the lack of a Start Menu but no arguments about the price or performance. This shows that many pirates were willing but maybe unable to buy Windows at the old pricing.

Microsoft needs to realise that the days of asking and getting $100+ for an upgrade are gone, especially with the increased release schedule promised. $15 to $40 should be the range for upgrades if Microsoft wants to stay in the game. Their computer hegemony is gone they need to play nice.

RJasonW74
on Jan 8, 2013

Well said. It's far past time for Microsoft to update their pricing model to reflect the reality of the portable market that has taken over. There is more than enough room for them to make a big push beyond the soon to die desktop but faster updates & new pricing are key.

LemonSaucy
on Jan 11, 2013

AFAICT, most people do not upgrade. Enthusiasts upgrade, Mom & Pop do not. Besides, most "upgrades" are offered free by Microsoft: they're called service packs. Apple, on the other hand charges 15-40+ for each and every service pack it puts out and calls them "upgrades".

The reason that Windows 8 costs less is becuase they're trying to foist the monetization of Windows via the Metro walled prison/garden with all the ads etc.so they subsequently are charging less for the thing.

GoodThings2Life
on Jan 8, 2013

So in other words, exactly as it's been said here before... sales of Windows 8 are doing fine... not great, but fine. It's not setting the world on fire, but it's not crumbling to the ground either.

If anything, we're not seeing high sales because PC vendors haven't released anything worth buying... yet. Prices are too high and devices are too few.

davidm
on Jan 8, 2013

didn't it take Microsoft a little over 3 months to sell 60 million windows 7 licenses? how is it selling slow if it sold the same amount as windows 7 in a shorter period of time?

Are you going to use the slip in pc sales to make your point? Because Microsoft also sells software upgrades for cheap. A lot of windows 8 made hardware took a long time to get on shelves. Just recently we started seeing some of those tablets and pcs. And those sales research organizations don't account Microsoft store sales and online sales.

And about Microsoft being disappointed internally for not hitting their 50 million target, so what? Microsoft predicted to sell 177 million windows 7 licenses at the end of 2009,and they didn't even sell 60. Windows 7 went on to sell 700 million +.

jimbie882
on Jan 8, 2013

The worse thing is I'm still waiting for the PC that I want to buy. In the meantime, I just bought an iPad mini 64GB wifi. After taxes and other ancillaries (an iTunes card), I spend barely under $500. Thus, my money went to the competition since Microsoft / Intel / OEMs couldn't deliver.

davidm
on Jan 8, 2013

hey paul, Microsoft pretty much said the opposite of what you said about meeting their internal sales expectations.And they explain the dip in pc sale numbers. Reason: Supply issues and shortages.

"
For example, NPD Group said in late November that the new OS had gotten off to a "slow start" among consumers.

Asked about this, Reller said that Windows 8 has been meeting Microsoft's sales expectations all along, and that the high level of demand specifically for touch devices with the new OS has "surprised a lot of people."

Unfortunately, that caused an initial shortage of such devices. "Frankly, the supply was too short," she said at the event which was held at the CES show in Las Vegas and where she answered questions from a JP Morgan analyst.

There were other distribution issues. "There was some misalignment between where products were distributed and where the demand was," she said.

Microsoft made adjustments, and is still making them, she said. Many Windows 8 tablets running x86 chips are just starting to hit the market, while some tablets running Windows RT -- the Windows 8 version fo ARM chips -- didn't get the type of distribution "that would have been ideal," she said.
"

RJasonW74
on Jan 8, 2013

As usual in the time of the golden Apple & it's slavishly adoring press this is seen as failure. I wonder next year at this time or later after several hundred million copies have been sold what the headlines will?

" Microsoft announces 400 million Windows 8 licenses sold; Mac has better resale value however."

I'll look for those headlines since we all know they are in the queue as I write this.

freeandeasy
on Jan 8, 2013

@ dadidm: One way of answering your statement is that PC sales grew by about 16% from 2009 to 2012. Windows sales stay flat compared to 2009.

http://appleinsider.com/articles/13/01/07/apples-ipad-expected-to-help-h...

(if data is to be believed. Article is at an Apple site, but they cite a non-Apple-related firm for the PC sales figures).

iantrem
on Jan 9, 2013

I had to go with my Mum to buy a new laptop just after Christmas (her old PC finally giving way) and we went to the local PC World (Uk's answer I suppose to Best Buy).

It was busy with a lot of people making the most of the post-Christmas sales offers but I asked a member of staff what touchscreen laptops they had only to be told there were none and I think this has been Microsoft's biggest error. Why weren't hardware partners bought on board to realise devices that use the new OS and it's features. If there'd only been 1 or 2 options, that would have been bad enough but none at all?

It's only when the likes of Dell and HP actually release a few devices (across a broad price range) that Windows 8 will truly take off.

On another note, I think it will be another wave of hardware releases before anyone takes a Windows tablet seriously. People see tablets as consumption devices and you're not going to convince anyone that they can use a tablet like they used their old PC and all the software that ran on it, they're too used to what the iPad and the Kindles offer. However, when they see what Windows 8 does on a laptop and realise they can do the same on a tablet, then come the Windows 9 purchase they may make the change.

NarcoSleepy
on Jan 9, 2013

I've been having a hard time trying to upgrade. I wasted about 2 days and several hours of a support guy's (and my) time trying to figure out why the Windows Upgrade Advisor would keep erroring out when it came to downloading the upgrade. Turns out that the upgrade is only for 32-bit versions. Seems like the advisor would have figured that out when it scanned my computer and let me purchase the upgrade.
Seems that the only way to get the 64-bit is to buy the OEM version, which is OODLES more expensive, when you consider that you can get Windows 8 Pro for about $15 right now (32-bit only, natch).

slpaige
on Jan 10, 2013

I used the upgrade advisor to install the 64 bit version of windows 8 pro. I seem to recall another post here on this site talking about how the install process itself (or the advisor) determines which version 64bit/32bit is installed based on your hardware and previous version of windows (I could be mis-remembering of course).

neonspark
on Jan 9, 2013

where was windows 7 at this time in its lifecycle? because for anybody to claim it has sold slowly compared to the prior version, yet not compare it is kind of silly.

pthurrott
on Jan 9, 2013

Microsoft's suspiciously consistent numbers are just that ... suspicious. And they do not represent sales of PCs to real people.

Fact: Windows 8 has sold more slowly -- in the real world, on real PCs -- than its predecessor, both when comparing launch periods (2012 vs. 2011) and year over year (2012 vs. 2011).

Fact: Windows 8 got off to a slower start than Microsoft predicted internally. They verified this publicly, and they have blamed PC makers for not shipping the promised volume and diversity of devices.

Point being: I'm not selling sensationalism. I'm selling the truth.

Asgard
on Jan 9, 2013

Windows 8 might have been selling more slowly than expected but how many million licenses you think OEMs have bought and not sold to the end users? Maybe a two million out of 60? They are not buying licenses to dust in shelves. It think this number confirms that even if sales are a bit slow for Windows, it still sells _a lot_ and will create very interesting platform for developers very fast.

jimbie882
on Jan 9, 2013

Windows 8 is supposed to be no compromises, but every hardware package is a trade-off and the only solution to this tradeoff is a PC that isn't yet offered for sale.

Thus, the short term solution is fix Windows 8 so it works as intended, which is an upgrade to Window 7 that uses the current paradigm of mouse and keyboard. Sorry, bring back the Start Menu. Allowing booting to the desktop.

The future paradigm of a no compromises touch tablet, touch laptop, or a combo (convertible unit) is not yet available to the masses, and it surely won't be sold at a price that makes sense in the marketplace of today. With iPads ranging from $329 for the mini, and $499 for the 10 inch, I don't see how a Windows box can ever be higher priced. The previous article on netbooks and Mac's price points are an good argument for higher prices, but the game has changed to where people are willing to settle for premium Apple products or go cheaper with Androids. Thus Windows must not be much more expensive than netbooks.

Surface is the way to go in the future; however, Intel is the laggard. OEMs are the laggard. Microsoft is the laggard. Windows 8 is needed, but the hardware hasn't caught up with the software and this has been true for decades with how Windows gets released.

AnnieM
on Jan 13, 2013

I recently bought a new laptop which had Windows 8 on it. I upgraded to Pro thanks in large part to the bargain price that was on offer for it (and this offer, I believe, expires shortly) - partly because I wanted the full Media Player pack to make this OS's functionality similar to that of Windows 7, and partly because I'm somewhat of a geek who likes to have a more fully-featured OS anyway. I've used Windows 8 now for approximately one month. My new Toshiba laptop is NOT touch-enabled. My overall impression of 8 thus far?

Meh.

Yes, I do like the extremely fast boot time compared to my six-year-old Windows 7 laptop (then again, it was a Core Duo and this is an I7, with twice the RAM and three times the HD space). But while I am not experiencing any great problems with the learning curve, while I am not having any particular issue with the Start /Metro (whatever MS wants to call it) screen - it really feels schizophrenic and I suppose until I actually USE a touch-enabled system I really find 8 to be an awkward, gangly mismatch of what feels like two separate OSs bolted together. Many of the "Metro" apps that came with my system constantly need to be reinstalled as they quit working for no apparent reason; the Kindle Metro app has never worked on this computer (though its Desktop counterpart works wonderfully) - I find I spend 99% of my time in the Desktop, bypassing the Start screen as quickly as possible. I don't mind my new system having

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