Availability Matrix Shows Limits of the Microsoft Media Ecosystem

Microsoft has a ways to go before it can serve all its customers equally

Every time I write about platform ecosystems, I hear from people outside the US who tell me that they see considerably less functionality in their own countries. Microsoft’s offerings have always been particularly bad with this. And a new availability matrix shows just how bad.

The comprehensive Microsoft Feature And Service Availablity Matrix (For Windows 8, Windows Phone 8 & Xbox) comes courtesy of Andrew Birch, who previously provided similar charts for Windows Phone 7 and Windows Phone 7.5. He started doing this when I off-handedly commented that someone should make a chart showing which Microsoft ecosystem features were available in which countries. Such a chart, I surmised, would have more holes (missing features) than checks (working features).

I was too lazy to make it myself, but Andrew took on the challenge and in doing so both proved me right—Microsoft’s services availability is pretty terrible as expected—and did a great service to the community. And now he’s doing it again, for Windows 8, Windows Phone 8, and Xbox.

Needless to say, it’s pretty ugly.

Looking over his chart, a few general comments can be made.

First, there is exactly one first class citizen in the world when it comes to Microsoft actually supporting features it announces for its platform ecosystem: The US. Then there are several second class citizens (Australia, Canada, France, Germany, Italy, Mexico, Spain, and the UK) and a bunch of third class citizens (basically everyone else). The Windows Store (for Windows 8 and RT) and Windows Phone Store (for Windows Phone 8) are now amazingly broadly available. It’s just that their offerings are not.

Andrew does a tremendous job keeping these charts up to date, and if you live in a country outside the US—he’s from Australia—and can fill in some gaps, I know he’d love the help.

For Microsoft, this chart is, for now, a wall of shame. As I noted in In Praise of Finishing a Job, anyone can ship something and declare it done. But the real win comes when you actually fill in all the missing and broken features. Removing the holes from this chart would be a great step towards making that happen for Windows 8/RT and Windows Phone 8.

Discuss this Article 32

jimbie882
on Nov 21, 2012

I find it amazing that Microsoft want to compete with Apple when it can't or won't compete with Apple in all areas outside of the U.S. Perhaps another chart should be done with regard to Google-type Internet services. With billions spent on Bing, what do they have to show for it?

dregourd
on Nov 21, 2012

As a french wp7 user I am used to feel frustrated (if not something else) when I read articles about features I will never see here.
WP7 stands for "wait permit" on this side of the Atlantic.
France has always be a strategic country for MS business products, but MS does not seem to take care about french BYOD money. Qu'à cela ne tienne, nous irons voir ailleurs.

sporei
on Nov 21, 2012

So, I was sure with WP8 we may finally be able to actually get wireless podcast support in Australia. But according to the table ONLY the US get's the privilege of this incredibly basic functionality.

Everyone else still needs to plug in via USB to get podcasts. (I know there's a hack and some 3rd party apps but that's really not a great experience)

How is this even possible? What possible explanation is there to not have podcast support via the store available globally? I just don't get it Microsoft.

Will
on Nov 21, 2012

If you really want to feel left out in Australia, you should try Amazon.

I have a kindle and I can buy books for it online. I have Amazon cloudplayer, but it is only available on my PC's. I have an iphone 4 (Lumia 920 preordered) and I can't have a cloudplayer app for it, let alone for a Windows phone.

I also can't have a Kindle fire, and often I can't have audible books once I log in, because they are only available in the US.

Apple are pretty good, but I have to then put up with their inability to write any software that a thinking person could stand using.

All things considered I don't think Microsoft are that bad for us "second class" citizens of the world ... shame about 3rd class !

luiscamino
on Nov 21, 2012

It is beyond frustrating really. ESPECIALLY for an admittedly minor part of the population: ex-pats. I'm Spanish, with a Spanish Microsoft account (Spain is one of the "second class" countries for Microsoft). But since I live and work in the Czech Republic ("third class") I can only use all the services I'm entitled to as a Spanish user... for 2 weeks. After that, Xbox Music and the like just assume I'm on vacation and I should promptly come back.

And of course, creating a Czech Microsoft account only renders most apps useless, without even access to subscription services, not to mention streaming, or even a curated Store (the Windows 8 Store outside the U.S. shows, under most if not all categories, default STOCK PHOTOS instead of featured apps. I'm talking about a picture of two parrots for Social, a picture of a dandelion for New Releases, a bycicle for Health & Fitness... it's really very sad).

Thank you for talking about this topic.

PS: Needles to say, Apple customers have near to no limitations from country to country.

conorn
on Nov 21, 2012

Thanks to Andrew for the updated matrices. Frustrating reading.

DaleDietrich
on Nov 21, 2012

Us Second Class Citizens in Canada can't even be credibly called second class. All these services come to Canada years after the US (if ever) and always with huge limitations. For example the number of TV shows and movies available though the Xbox would be at most 10% of those available in the U.S. and much of our content is limited to the horrible 'Canadian Content' that 99% of Canadians don't want to watch on their TV networks let alone pay for through the Microsoft Service. Our Micsosoft points were always more expensive than Americans pay for and since the Canadian $ has been at parity with the U.S. Microsoft points are crazy expensive compared to what our American friends pay. 'Not Acailable in Canada' is the standard mantra for Internet content generally. For Microsodt content this can be restated as 'Marginally Available in Canada - sometimes - and years behind.'. Apple does a better job serving Canadians. But to be fair, MS serves Canadians better than Amazon which has chosen to ignore Canada for the most part when it comes to digital content and services delivery to Canada. Netflix is about on par with Microsoft.

Casho
on Nov 22, 2012

Thanks Paul for highlighting this issue, which has been going on forever.

As much as I would prefer to stick with Windows and Windows based devices the lack of focus on international customers effectively forces me towards the closed and expensive ecosystem of Apple.

I have many grievances with Apple but I can't complain about their focus on non-US customers.

I just don't understand how Microsoft can overlook the impact of appropriately supporting international customers and then be surprised with the lack of support. I am so heavily into the Apple ecosystem now that it would be hard for me to make the move even if Microsoft gets their act together.

Stark Ravin
on Nov 22, 2012

Here is the Apple data on iOS 6 services availability per country:

http://www.apple.com/ios/feature-availability/

And here is the same for iTunes Match & iTunes in the Cloud:

http://support.apple.com/kb/ht5085

Would be fascinating to see all the competitors side by side in a matrix to see who has the greatest coverage with which services globally.

andrewtechhelp
on Nov 22, 2012

I think you'd be interested to know that I actually started making one of these comparison charts a while back, but never finished it. It might be possible for me to make one of these too at some point.

Alimaggs
on Nov 22, 2012

It's frustrating. I'm in the UK, where we have been without most of the US features until recently.

Sadly, it's the standard approach - would love for Andrew to produce a similar table for Bing actually - basically, we have search, news, image search, video search and nothing else. Whilst out in Seattle for BUILD, I used the US version of Bing and it is so much more feature complete and I can't see why the same features can't be rolled out globally (we're not even talking about digital rights here)... It's just standard procedure for Microsoft to go feature heavy in the US and then release a subset of those features elsewhere.

Incidentally, the only feature on this matrix that we don't have in the UK yet is podcast support, and I can't think of a single reason why it's missing.

I get the digital rights issues with some of the features on the matrix but Zune came out in 2006 - they've had six years to iron these issues out and it doesn't seem far enough along.

fearful
on Nov 22, 2012

I actually contact MS support about this and was told that the were "international rights issues" to be considered and that they hadn't heard that anything coming that would resolve this issue.

I cannot think of a reason why this would be an issue unless it's to do with cataloguing of them (unlikely) but they should at least have the option to add a feed manually.

This is so easy to fix.

Alimaggs
on Nov 23, 2012

Agreed. I call crap on that. International rights issues on "listing" podcasts?... Funny how third parties can manage it just fine (Slapdash, for example).

Regardless, they've not been caught off guard with this. Zune launched six years ago.

Frustrating.

Angel Of Death
on Nov 22, 2012

I have no facts to back this up, but I think that in Sweden iPhone has a higher market share than globally. I so want WP8 and W8 to be successful, but I understand why people frown. There are a lot of functionality that you cannot use. Why launch something that is kept for the majority of users? I have no idea. I don't think that the general populace in Sweden who are interested in phones have a clue what WP is. I have not seen one piece of advertisement for either W8 or WP. It's like it's not there. Apple bombards us with ads and in all ads for mobiles, the iPhone is displayed as if it is the natural first choice for everyone. MSFT has no clue how this is ruining their business outside of US. I have always been a Media Center fan, but half of the stuff in MC is not available to us. Sucks big time.

shehaal
on Nov 22, 2012

I'm also from Australia and found the lack of support incredibly frustrating - especially when it comes to Xbox (although this is Still, a feature by feature comparison on that front would look equally ugly. Looking through that maxtrix, I'm surprised (well, not entirely..) that podcasting is only available in the USA. So many companies do the same thing. Why? I can jump online and download it from the producer's website, so why can't I access it through this service? It's like blogs and Amazon Kindles. Aussies can't subscribe to them, yet I can jump on the writer's website to read their latest post or view them in my feedreader. Just lots of really odd decisions!

Although I am sure most of this mess is caused by the lovely combination of lawyers, RIAA, and MPAA.. still, it is nearly 2013 and global organisations such as Microsoft that pride themselves on global product launches need to wake up and realise that doing that, then only offering 10% of those things to the rest of the world is basically a slap in the face and nothing more than a two hour tease fest.

KrisAcker
on Nov 22, 2012

I don't know how they get away with this in the EU. The EU treaties that established the single market are supposed to provide citizens in all member states with the same (or very similar) access to goods and services at similar prices. How people in France, Germany, Italy, Spain and the UK can be second class citizens while those of us in the rest of the EU member states are basically ignored is a mystery to me. Maybe MS just likes providing the European Commission with reasons to start proceedings against them?

pyjamarama
on Nov 22, 2012

Because it's EU fault when it comes to digital rights there is not a single market. Amazon UK can sell a physical CD to any country in the EU no questions asked, but the same album in digital MP3 form they to have agreements in place for every country in the EU with the music label that owns the right for that album in that country. Apple is just more far ahead in terms of deals for each country but even they have many missing content in many countries. Until the EU fixes this mess Microsoft has to either make the content deals for each country or simply make partnerships with companies operating in that country.

lecter
on Nov 22, 2012

As a citizen of a 3rd class country (Romania), I've had to be pretty creative about getting my Microsoft stuff to work. My primary Microsoft account is a US one and until Paypal came along I used to buy stuff on XBox using MS Points card codes bought off eBay...then the wise minds at Windows Phone decided that both these methods were too easy and abolished them, leaving only a US-address CC as a working means of payment. However, upon heavy research before buying a Windows Phone, I discovered that there is a loophole to the CC madness: if you have an AMEX card issued in your country, they only check your zip code, not the full address! And thankfully, most banks seem to be pretty uninterested in you providing a valid zipcode, so I actually found a Romanian one that exists in the US as well...thus, I am now in MS's view a citizen of the only 1st world country :D

Lucas D. Luengo
on Nov 22, 2012

Add to this the lack of capability to change your country in your xbox live account (and Microsoft accounts in general).
When (if) the new services come to your country you wont be able to correct your situation.
Take me for instance... Now we've got WP marketplace in Argentina but my account is binded to USA so I have to keep paying my apps in US Dollars and can't get the apps that are specific to my region :(

eugene1973
on Nov 22, 2012

I am from South Africa the biggest economy in Africa by far. Microsoft is big in South Africa but the services you get from Microsoft is way behind Google and Apple. Music, movies on the Xbox is not existent, BING services = 0. I just think for Microsoft to compete in the consumer market they will need to provide more services to consumers in so called 2nd and 3rd countries. Take the Surface release only in the US, how can they compete with Google (android) and Apple who sells tablets and phones worldwide?? I am a keen Microsoft follower, got the new Nokia Lumia 920 which is great but we lack the full power of Microsoft services worldwide.

AlcorZA
on Nov 22, 2012

It really bites not to have access to many of the services isn't it? I actually bought a Surface RT and shipped it over from the US because it's not available here. I think the Samsung Ativ Tab is now available (exclusively through Standard Bank).

But all you'll get with it like with Surface will be access to the Windows Store.

I think even the Arcade games aspect of the Xbox Live service we do have is the full library of games. And as I mentioned earlier, imagine how quickly your bandwidth will go if we had services like Netflix or any other video streaming service, especially if you're on a capped service which the majority of people are.

VikramMohan
on Nov 22, 2012

Am not the least bit surprised. They have done such a poor job of rolling out Bing services to other countries, I had zero expectations of them in something which involves the media companies.
Though Google is in the same ditch with its play store availability (beyond apps) in India, at least their online services are top notch and customized for the local market.

eugene1973
on Nov 22, 2012

For Microsoft to compete with Apple and Google outside the US in the consumer market they will need to open their eyes quickly it's being ruled by Android and IOS. I am a Microsoft fan and I have been using my Xbox, Windows 8 and have the latest Nokia Lumia 920 which is great. However being from South Africa the Microsoft media\tv\sport and Bing services = 0. Apple and Google is way ahead in these areas in SA. Micrsoft's consumer market will never be big outside the US unless they give other countries so called (2nd and 3rd citizens) full access to the services. They can spend billions in marketing but it wont work as they dont share the full service. Take the Surface RT, it will have been a much bigger sucess if it was launched worldwide. But hey maybe a new CEO with insight will turn the big softie.

pyjamarama
on Nov 22, 2012

I'm not that upset at Microsoft because of the lack of content in my country because I now that the main culprit are the content owners, Hollywood and music labels that strangle the digital rights across the worlds. Sure Microsoft can work harder like Apple and make more content deals but I would prefer that the way content is licensed across the world simply changed for the better.

Now a very legit complaint is to call an complete idiots to the team that manages the podcasts content on WP, because podcasts are not restricted they have an worldwide audience and Microsoft can offer the content worldwide whiteout any problem, and the idiot in charge of that doesn't understand and has closed view of the market.

AlcorZA
on Nov 22, 2012

Paul - Being one of your regular readers from South Africa, I can confirm that ecosystem support here sucks. That said, the same is true for Apple and mostly Google's ecosystems too. I think Google is probably the better of the 3 locally.

I remember reading once on a local tech-news publication that part of the issue has to do with our antiquated copyright laws which were pre-digital. I'm not sure how true this actually is.

The other issue for any ecosystem here is the sheer cost of bandwidth... we are horribly hamstrung with the high cost of bandwidth, so streaming via a service like Netflix would be financial suicide right now (despite the fact that bandwidth prices have been progressively coming down).

To put it in perspective... I'm paying the equivalent of $ 110/month for a 10Mbit ADSL line with 50 GB of bandwidth a month (and this was after I negotiated with my ISP).

So in some ways, perhaps the lack of ecosystem support isn't such a bad thing purely since above the subscription to some of those services/cost of purchasing content, we have to contend with high bandwidth prices anyway.

Waethorn
on Nov 22, 2012

Dealing with international media content is a nightmare, and it's due to nationalistic laws.

This is generally how it works:

A media creator creates a piece of work. They may publish in their homeland easily. Maybe they already have a publisher, or maybe they're owned by a publisher. In any case, there aren't many laws that restrict home-grown media publishing. When that same media creator wants to publish in foreign territory, if the publisher doesn't already have a presence there, then it gets difficult. First off, the publisher could pay a lot of money to open up business there, but that doesn't always happen. National laws can prevent competition from outside bodies if there is already a publishing market there, so often the media creator will go to publisher that already exists there. Here's where it gets bad: almost every publisher will require exclusive distribution rights within that foreign territory to prevent competition from both, other publishers, as well as to always make a profit from related sales, advertising, or whathaveyou. This means that the media creator loses all control of publishing within that foreign territory. They aren't allowed to, say, take their work to a company for web publishing, because that would compete against the contract with the original publisher, even if it's in a different media (this is especially true with TV and web publishing, where web video watching is eroding conventional TV). Now, the publisher has control. If the publisher wants to limit how they publish the work, that's their prerogative, but the content creator can't often change that, even if their fans demand it. They have to come to an agreement with the publisher on how the work is published, but once the content is bought up by the publisher, the content creator loses a lot of control. What's worse is that the publisher basically owns that content in that territory, so more often than not, the creator themselves can't self-republish - even in another form - because exclusivity agreements usually include non-compete paragraphs. Some content creators are now just looking at self-publishing outright to alleviate these issues. Others are looking at more of a usage license scenario with publishers rather than selling off their rights with the work.

Now, in regards to the topic at hand, Microsoft and Apple both have to do a lot of leg work to get content from territories where it didn't originate from. Let's use a real world example: FOX TV makes the show American Idol (just an example - but everybody should know this). FOX publishes the show themselves in the US. FOX only really has a presence in the US, but they don't have their own TV channel in Canada. They don't want to get into the legal issues with having to open a TV channel in Canada. One of the requirements of TV channels in Canada is that they have to have a certain percentage of Canadian content (I forget what the percentage is, as it changes frequently). FOX would rather just sell the show to a Canadian TV network, and they do: to CTV. CTV buys it up with certain rights, one of which is exclusive broadcast rights in Canada, so that other Canadian networks can't broadcast it. Here's where it gets interesting too: Canadian TV providers (cable and satellite co's) buy up programming from the networks, but because CTV has the exclusive broadcast rights, most providers will just broadcast the Canadian channel - even if a customer tunes in to the US channel on their set-top box. All of the major Canadian networks are owned by the providers, so this maximises their ad revenues. CTV basically owns American Idol in Canada at this point, and they can pretty much do whatever they want with it. If they want to publish the web they can, but they don't have to, but if they don't, still nobody else can either - UNLESS they pay CTV (not FOX) for American Idol for web publishing rights or online streaming. This is what Microsoft and Apple et al have to contend with. They can get the program from the US easily, but they have to re-buy it from the rights holder outside of the US too, and that rights holder can charge whatever they like, because the value they place on the TV show is based on the ad revenue that they would normally collect on it if they were broadcasting it themselves (+ whatever markup they want to make on top).

Media creators need to know their rights when signing with any publisher in any given market. Internet publishing makes it difficult because it can cross international borders, and using regional restrictions (like not being able to watch American Idol on the FOX webpage outside of the US) just pisses off your fans. Self-publishing doesn't often get you the coverage that you'd get with a good publisher, so it's difficult to find the right option. Before you sign a publishers contract, make sure to request certain republishing rights, should you want them.

R8P3
on Nov 22, 2012

In Belgium situation is particulary bad. Some content is only available in French while the majority of the country speaks Dutch (and uses English as a 2nd language).
And don't forget about Xbox Gold. The price in Belgium is the same as in the US, but only 10% of features are available...
And why is Bing still in beta in 90% of the world. I have the impression that there is no intention to ever offer feature parity with the US version of Bing (even though you can render the US Bing in Dutch language).
On the bright side: we finally have Xbox Music and music streaming available. I even noticed that some Belgian music is available in Xbox Music while it is not available in iTunes.

drbaltazar
on Nov 22, 2012

@ op:go closer!try Bing USA ,then try Bing Canada !ya lot of uber is missing in Canadian version!imagine the operating system lol!

luiscamino
on Nov 22, 2012

Hold on a second. I said in a comment above that Xbox Music free streaming stops after 2 weeks of not being on your home country. Which, allright, I can make my way around, hardly.

But I just found out it also STOPS PLAYBACK to remind you to go back home or get a Music Pass... while you're playing music FROM YOUR COLLECTION!

I haven't been in such a love-hate relationship since my first girlfriend, I tell ya

shehaal
on Nov 23, 2012

So it sounds like it's safe to say that Microsoft haven't learned a hell of a lot since releasing the Zune hardware. Now there was a solid device with decent on-board software and services.. probably one of the few devices that had any remote chance of going head to head with the Apple iPod back when it was released. Yet for some ridiculous reason, MS only sold it to one market. People worldwide were begging for it for years, to the point of getting them grey imported, yet no one at Microsoft saw the value/ business case for global sales and distribution. Now that Apple have effectively eradicated all competition in the music player market, MS want to give it another crack - yet still with this and with other services like Bing and Xbox, they clearly haven't remembered their mistake from last time. The comments here and the table in the article highlight how little support is offered to anyone outside of the USA. This siloed country approach will be their undoing.

Waethorn
on Nov 23, 2012

"Decent services" only if you lived in the US. They released the Zune HD for sale in Canada too, but far too late. They didn't open Zune Marketplace until after WP7 had launched (and then, months later than that too).

Just FYI, Re: "siloed countries": Apple has to do the same thing, but they just seem to be far more adept at it. For instance, if I want to watch Doctor Who in Canada through iTunes, Apple has ads for the Space channel because Space is the *exclusive* rights holder for Doctor Who here - EVEN THOUGH THERE IS ALREADY A BBC CANADA!

MediaCastleX
on Nov 24, 2012

Aren't the governments totally an accomplice when it comes to international availability? =/

I would think there are all these hoops that MS gotta jump through just to have stuff approved...

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