Going Pro: Thinking About the Competition

Do any Surface Pro competitors even come close?

For this 9th article in the “Going Pro” series, I’m going to take an unscheduled side-trip and quickly examine a key Surface Pro competitor. In the quickly evolving world of Windows 8 hybrids, is Surface Pro really the ideal choice?

It’s not an easy question. As I noted in my review of Surface with Windows 8 Pro, choosing the Microsoft entry is an interesting combination of the pragmatic and the emotional, the type of decision that makes the typical PC buyer a bit uncomfortable. With over 12 years of experience with Apple hardware, I do understand the emotional lure of Surface Pro, however. But there are other Windows 8 devices that don’t stir the heartstrings as much, or at all. And they speak to the more pragmatic side of the decision.

What touched this off—I had originally scheduled articles about pro applications and games for this point in the Going Pro series—is a recent review of one of Surface Pro’s competitors, the Samsung ATIV Smart PC Pro 700T. This one really has me wondering, and on a number of levels. This is a machine I have, and have written about, and I wasn’t particularly taken with it. But this review was written by Laptop Magazine, which I trust and recommend to others, and use in my own hardware evaluations.

It’s notable, I think, that Laptop Magazine rated the 700T at 4 out of 5 stars. Off the top of my head, I’d have given the device a 3 out of 5 stars rating, and as you can see in my own article about this very machine, A Tale of Two Hybrid Windows Devices: Clover Trail vs. Ivy Bridge, I wasn’t particularly impressed by it in any way: “Pretty good. Not ideal, but decent,” I wrote.

(For comparison purposes, Laptop Magazine gave Surface Pro a woeful 2.5 stars out of 5 in their review of that device.)

But the 700T is very interesting because it’s so close, spec-wise, to Surface. Roughly the same processor, same resolution screen, same Intel HD 4000 graphics, same SSD storage. It’s also different in interesting ways. The 700T is bigger, with an 11.6-inch screen, and a lot more plasticky. It’s keyboard add-on is more traditional than the Surface Pro’s Type Cover, and while it adds some heft of its own (and has no additional battery), it does also add a couple of extra USB ports. The keyboard itself, while not excellent, is also more spacious and more like a traditional Ultrabook keyboard, than that of the Surface Pro’s Type Cover.

Hm.

Let’s step through a few of the “Pros” that Laptop Magazine ascribes to the 700T and see where these items fall with Surface Pro.

Powerful performance. Outfitted with a 1.7-GHz Intel Core i5-3317U CPU, 4GB of RAM and a 128GB SSD, the 700T is a real PC and performs accordingly. But these specs are also identical to those of the Surface Pro. So this is a toss-up.

Compelling Samsung apps. While I find Samsung’s Windows apps to be useless and perhaps borderline “crime against humanity,” Laptop Magazine felt quite a bit differently, perhaps because some of these apps provide “seamless integration” with similar apps on other Samsung devices like the Note 2. Looking at these apps again with Laptop Magazine’s recommendations ringing in my ears, I see no reason to retreat from my earlier stance. These apps aren’t just bad, they should be uninstalled immediately.

Sharp 1080p display. The 700T features an 11.6-inch display running at 1920 x 1080, which Laptop Magazine was quite happy with. I find the extra inch—the Surface Pro features a 10.6-inch 1920 x 1080 display with roughly identical brightness to that of the 700T—to be pretty much a wash, and as I wrote in Going Pro: Thinking About the Surface Screens and in my original Surface Pro review, that high of a resolution is both good and bad on such tiny screens. Put simply, the PC nature of these devices means you will be spending time in the desktop environment, and that environment is not well-suited for the devices’ strange combination of small physical size and high resolution. Does the bigger 700T make a difference? Very little to my eyes, though I do prefer the bigger screen overall.

Fast boot time. Both the 700T and Surface Pro benefit from the combination of Windows 8 Pro and SSD storage and boot in seconds. And both devices don’t typically need to be booted at all. So this is a wash.

Keyboard included. Laptop Magazine likes that the 700T comes with the keyboard base/dock, which I agree with. That said, that you can get a choice with Surface Pro is perhaps superior, and I suspect that future (and perhaps better) keyboard connections for Surface Pro will further moot this argument. More to the point, however, the 700T damn well better come with a keyboard, since you’re paying for it: According to Laptop Magazine, this device costs $1200. A comparable Surface Pro with Type Cover costs $1130, about $70 less. (And it doesn’t come with any crapware, unlike the 700T.)

Dock for stylus. Unlike Surface Pro, the 700T stylus, the S-Pen, can be “docked” inside the tablet itself, as we used to do with Tablet PCs back in the day. The Surface Pen, meanwhile, is loose, and will be lost. Fair enough. But the Surface Pen is also vastly superior to the 700T’s S-Pen, with a longer, more pen-like barrel that will be more at home in adult hands than the tiny S-Pen. It also features over 1000 levels of pressure sensitivity, compared to just 128 for S-Pen. Both feature palm rejection. I don’t really care about this feature personally, but it’s a big deal for some people.

Of course, Laptop Magazine dinged the 700T for a few issues as well. The key ones are:

Relatively heavy. The 700T with keyboard base weighs 3.6 pounds, which is significantly heavier than the Surface Pro with Type Cover, which weighs in at 2.5 pounds. What’s interesting here is that the Type Cover weighs only .55 pounds, compared to 1.6 pounds for the 700T keyboard base. That’s a big difference. (With the expected trade-offs to either approach.) Anyway, the 700T is a pound heavier if you’re carrying on.

Inconsistent touchpad. If there’s one thing that’s consistent about all the Windows 8 device trackpads I’ve tested, it’s that they all suck and that I routinely and inadvertently trigger multi-touch gestures while typing ... Except on Surface Pro and Type Cover. Go figure, but that’s actually because the Surface Pro trackpad is both smaller and less capable than the trackpads on other devices, and it does not support the Windows 8 app-switch gestures you see elsewhere. I prefer it this way and do everything I can (via the Mouse Control Panel) to de-tune the capabilities of other trackpads, including that on the 700T. Which is indeed abysmal.

Pricier than many Ultrabooks. $1200 is a lot of money for what I think is an inelegant machine that is made of cheap plastic. The Surface Pro, meanwhile, is smaller (not necessarily good) and lighter, but made of much higher quality materials. So you can at least justify its price with the quality argument. I’m just not impressed by the 700T in any way.

Before moving on, however, I would like to point out a few very important differences between the 700T and Surface Pro that Laptop Magazine covered but didn’t highlight in its Pro/Con lists.

Battery life. If there is one area where Surface Pro is fairly criticized, it’s battery life. I’ve been monitoring this very closely since I got the device, and the 4.5 to 5.5 hour range I first reported has been consistent. This is well below the “category average” of 7 hours and 10 minutes that Laptop Magazine reports. But the 700T hits at 6 hours and 38 minutes of battery life. That’s well above the results for Surface Pro, and I suspect a lot of that has to do with the fact that the device is simply bigger and can accommodate a bigger battery. This fact alone should make some potential Surface Pro buyers think twice about their choice. Depending on your needs, this could be the deciding factor.

Size. The more I use Surface Pro, the more I struggle with the physical dimensions of the device. While this may never be an issue for you, I’m a big guy and I’ve grown quite comfortable to the Samsung Series 9 15-inch Ultrabook I take on the road. This device has a big keyboard and a gorgeous, big screen that runs at a comfortable 1600 x 900 resolution. I love it. The Surface Pro feels cramped by comparison. So does the 700T, though maybe not as much. If the Surface Pro feels just a bit too small to you, you might consider a 700T or other 11.6-inch (or larger device.) You really should try to get some hands-on time with Surface Pro before pulling the trigger on that purchase. (This is true of the 700T and other Windows 8 devices, too, of course.)

Ultimately, once you’ve eliminated the Surface Pro issues I’ve raised—the size, screen/resolution, and the battery life being key—as being serious enough to eliminate this device from contention, I find it hard to believe anyone would chose a Samsung ATIV Smart PC Pro 700T over a Surface Pro. The devices are ostensibly competitors—hybrid Windows 8 Pro devices that can be used as both Ultrabooks and tablets—but the Surface Pro wins big on design, quality, and even price. And with more keyboard/battery attachments expected for Surface Pro in the future, it’s possible that the gap could widen even further.

But that’s the thing. I don’t believe this comes down to specs. When people see these devices side-by-side—which you can do by visiting a Microsoft Store, if such a thing exists near you—most would agree, I think, that the Surface Pro is simply the better device. It’s like comparing a BMW coupe to a Honda Civic. Both are decent enough. But there’s just something about the luxury car. In this case, however, the Surface even costs less. It’s that emotion and pragmatism thing again. You can make a pragmatic case for either device. But you only the Surface Pro triggers an emotional response.

I really do think that matters.

Discuss this Article 27

Sosipater
on Feb 13, 2013

Paul, do you think you have the space to do a series of comparative articles like this? I've been in the midst of several discussions on an IT Pro site with people going back and forth with their preferred device, and it would be great to have a breakdown of comparative pros and cons like with without having to trial and error (on a non existent budget).

dandbj13
on Feb 13, 2013

"I think, that the Surface Pro is simply the better device. It’s like comparing a BMW coupe to a Honda Civic. Both are decent enough. But there’s just something about the luxury car. In this case, however, the Surface even costs less. It’s that emotion and pragmatism thing again. You can make a pragmatic case for either device. But you only the Surface Pro triggers an emotional response."

After reading this, I had to double-check to make sure I hadn't stumbled into an Apple-centric site. I swear, this could have come from the Appleinsider comments, car comparison and all. Somehow, I don't think these sorts of arguments sway today's Windows PC user any more than they did yesterday's Windows PC user. But I know where you're coming from.

thundr35
on Feb 13, 2013

Lots of good questions in this article but here's another: Any plans to at least take a quick look at others (thinkpad, W700,etc) that are currently available? I know it'd be expensive to buy all of them but just a few quick mentions/observations would be highly appreciated.

Just as an aside, any particular reason any reason you didn't go with this http://www.laptopmag.com/review/tablets/acer_iconia_w7006465.aspx
No, I don't work for Acer, I just feel it's a very good deal considering the current available choices.

Nazo
on Feb 13, 2013

I went with the Acer; for my usage the bigger screen, dock and separate keyboard made more sense. It's a great machine but it does lack some features of the Surface Pro such as stylus input.

saqrkh
on Feb 13, 2013

I find it interesting that the Surface Pro is cheaper than its Windows 8 competition. I don't think it's because Microsoft wants to tackle the OEMs, the pricing has to be the upper limit of what one could charge for this device. However, it is as though Samsung, Sony, etc, are not understanding this.

jimbie882
on Feb 13, 2013

From reading these product comparisons, some consistent themes keep arising.

1. Machines are large. Much larger than iPads with plenty of accessories.

2. Expensive relative to iPads and Androids.

3. Focus on Desktop is its weakness since Windows 8 is about its entrance into the Tablet space.

I thought Windows 8 should have been a Tablet Plus approach. I wanted a tablet first, desktop second. Surface Pro does seem to be a Tablet Plus device, but clearly 700T is not. The 700T looks very much like a Ultrabook. It's a laptop first, tablet second. Let's call it a PC Plus.

What's wrong with PC Plus? It's hard for me to take it seriously as a tablet. That's essentially it. I love my iPad mini. The form factor, weight, and price is absolutely ideal as a tablet. It would be nice to use it as a PC on occasion. Thus, I can see some modifications made like add a keyboard and download some apps (I haven't done it yet). With a Surface Pro, I'm unsure I need it so fully loaded at $899 to $999. The 700T is pushing it way beyond my needs. It is unlikely I will ever buy it as a Tablet Plus device.

Perhaps the problem is still with Windows 8. Make the Tablet experience better. On the other hand, if users just want a laptop/desktop experience, bring back the Start button. Do a simplified dock like one corded adaptor for keyboard, external monitor, and mouse.

icwhatudidthere
on Feb 13, 2013

I've had the iPad since launch but to me, the Windows 8 Tablet experience is actually very good. IMHO, it succeeds more at tablet usage than at desktop usage.

Atom-based Win 8 tablets are probably the closest to your definition of "Tablet Plus" in that you get the form factor and battery life that's been defined by the iPad while also getting more of the freedom and desktop access that full PCs enjoy. Pricewise, you also end up in a similar ballpark to the iPad.

For me, it's much closer to what I've been looking for since Apple released the iPad.

pmbAustin
on Feb 13, 2013

The start button is completely redundant and unnecessary. I've gotten to the point I pretty much dismiss anyone's criticism in general if they bring this up, because it just proves to me they have no idea what they're talking about.

jimbie882
on Feb 13, 2013

@pmbA: The start button is redundant with the Metro UI, but this doesn't mean it is unnecessary. My feeling is the Metro UI is unwieldly and unnecessary with desktop computers. Thus, when we are confronted with two different form factors, the tablet will benefit from the Metro UI and the desktop will not. This implies the design of the Metro UI is a failure since it didn't "bridge the gap" as this is necessary. Certainly, you can say Metro is forward looking. Perhaps one day when the desktop goes away, Metro should be the future. Unfortunately, we are here today and still using the desktop.

Desktop computer users like the Start button. I certainly do because we are working on the desktop and don't want to leave it to access our programs on the Metro UI. It is a failure of the Win8 design to insist the user go to a different screen to access their programs. I would ask Microsoft to create a better approach. Otherwise, the jarring and jerky actions makes a strange experience.

richfrantz
on Feb 13, 2013

My father bought a ASUS VivoTab Smart ME400C about 2 weeks ago and is very happy. Yes, it's an Atom processor, but it is sufficient for his needs. One thing I think that is better on his Asus over either the SPro or the Samsung is it has GPS. He can use it in conjuction with the Maps app built into Win8. If you route your trip while connected to the internet, you can follow that purple line to your hearts content and it will track you no problem. While it won't do route "recalculation", if you leave the purple line, there is wifi in a lot of places along the way. (starbucks, McDonalds)

Lack of GPS seems like a pretty obvious miss on the SPros part.

jpetrides
on Feb 13, 2013

Yes, it is kind of a crime that GPS is not in either of these unless you really want to consider this an ultrabook and not a tablet. In that case, it is more of a crime that the surface RT does not have GPS. These things would be great for car trips and looking at maps as you move along. This is kind of a dealbreaker for me. I almost feel like I'm still waiting for the right device to come out.

SvenJ
on Feb 14, 2013

For the Pro at least, you can pick up a copy of Streets and Trips, with a little USB GPS for < $50*. Oh, and the Surface Pro actually has a USB port to plug it into. (to get GPS in my iPad I had to shell out $140 and get Widband capability I never ever use). Not sure if the Mapping included would take advantage of the GPS if attached. If so you can buy a USB GPS, pretty cheaply.

* http://www.amazon.com/Microsoft-ZV3-00026-Streets-Trips-2013/dp/B007RFZD...

dalestrauss
on Feb 13, 2013

"When people see these devices side-by-side—which you can do by visiting a Microsoft Store, if such a thing exists near you—most would agree, I think, that the Surface Pro is simply the better device. It’s like comparing a BMW coupe to a Honda Civic. Both are decent enough. But there’s just something about the luxury car." With the exception of the Dell Adamo a few years ago, I can't think of another Windows machine that has ever inspired comments like this. And in today's "Apple-centric" world of glitz and glamor, it's fun to have a little of our own to go with our meat and potatoes OS choice.

thebeard
on Feb 13, 2013

I just received my Surface Pro 128 from Microsoft stores, having researched the pro and cons, I opted for the build quality and portability of the Surface, so far I am quite satisfied. The only beef I have is more an issue with the installed apps showing advertisements continuously in the running app. With only 11" of display space to start with these are an annoying waste of screen real estate!

SvenJ
on Feb 14, 2013

You make it sound like every app is ad supported. I only noticed ads in the Bing related ones like Travel, Finance, etc. You can certainly unpin, or even uninstall those. When buying apps you also have the choice to buy ad-free versions, in many cases, or get the ad supported ones, for free.

efjay
on Feb 13, 2013

Simple reason why I will always try to buy a Microsoft PC from now own- after sales support. To a man all PC OEM's have crappy support but with the Surface Pro and MS Complete I can call or walk into a store and get my issues resolved. That piece of mind is priceless.

Here's my real world experience. Bought an Asus Vivo Tab in November with dock that came to over $1000. For that I got blue screens, dead keyboard on resume, black screens on resume, sound driver failing. Today there are still no drivers available to fix these problems and the only resolution is to load chipset and device drivers from other OEM's like HP for their Clovertrail devices but even then not all drivers will install and all problems are not fixed.

In contrast, I had to contact Microsoft with a question about my Surface, went to the website and put my number in for a call back. Seconds later my phone rang, didnt have to repeat my details as it was all linked from the site and minutes later I got my problem resolved. That kind of support and confidence in your product cant be replaced no matter what specs or scores a product gets on a website. At least for me.

JCerna
on Feb 13, 2013

Paul have you used the lenovo thinkpad tablet 2? Horrible name but in my opinion the best tablet out there. I bought one last week and although it is not a power horse like the surface pro it is sleek, beutiful, light, & comfortable to hold. The sales rep @ lenovo said it is has "3 perfect 10s" (10mm thick, 10 hours battery, 10" screen) lol.

JCerna
on Feb 13, 2013

Paul this is just a non related question. Do you know why they remove the auto touch keyboard and stylus input from desktop? In windows 7 if you used a stylus and click on a text box you would get a popup next to it to open the stylus input or digital keyboard. Once you click away from the text box it would go away. In windows 8 I have to click all the way down at the bottom to get it, annoying. Any way to get it back?

GoodThings2Life
on Feb 13, 2013

Paul, I hope you're planning on getting at least an evaluation unit for the Thinkpad Helix. It just sounds fantastic... and I'm dying to know if it's worth the hefty price tag.

Ramon
on Feb 13, 2013

For me the biggest reason to go for the Surface Pro is the lack of malware/crapware. I don't want to have to spend an hour on a new PC to uninstall crap before I can even start installing my own software. I don't need preinstalled McAfee, Norton or Chrome or even custom startbars that i've seen on VAIO's to "fix" Windows 8. The second reason is ofcourse the awesome hardware quality. No more plastic!

tboggs13
on Feb 13, 2013

I have now evaluated the Surface RT, the Dell Latitude 10 and the Surface Pro. I am currently using the Surface Pro because it is truly capable of being a Laptop/Desktop replacement. With just two cables, I am use the Surface as a desktop with two 24" monitors. When I leave work, I have one of the lightest full powered ultrabooks available, albeit with less than stellar battery life. But that trade-off is worth it to me for more portability. I would recommend it unquestioningly if it had a true Surface dock.

I really liked the Latitude 10, but was hindered by it's 2gb of ram and mostly it's lack of a surface like keyboard. There were times when I wanted a keyboard for it but I don't want to lug around a Bluetooth keyboard all the time. I was recently in training and taking notes in PowerPoint with the stylus was a very positive experience. The Atom processor wasn't so much of a problem for the apps I was using, especially when considering the great battery life.

The Surface RT is more comfortable to hold, but just lacks certain features I currently need for day to day work. Mostly a replacement for PuTTY, a serial port and DirectAccess

Now I just need to learn how to manage the Surface Pro in the Enterprise. Issues with proxies, the MS store and Enterprise drivers.

sgtiger
on Feb 13, 2013

Paul - Any plans to review the Thinkpad Helix when it's released? I really see that device as being the main competitor to the Surface Pro.

SDreamer
on Feb 13, 2013

That's a rather nice comparison, but I think more current devices would benefit potential Surface Pro buyers.
In regards to the pen, I think Microsoft could leverage this to be a defining feature of Windows, but only if they make it mandatory for OEMs to put in. Comparing the inking to other OS competition, namely Android at this time with the Galaxy Note series, IMO, being a TabletPC user, it just is so much better, especially with a solid note taking app like OneNote, and for artist who use Photoshop, Sketchbook Pro, ArtRage, etc. People at University constantly ask me about my pen if they can try it on their iPads (I use an HP tm2 myself) because I annotate the PowerPoints, PDFs, Word docs directly with handwritten notes in their respective program (sans PDFs, use OneNote for that). I think that would sell well towards to the student segment as well. All that talk about using iPads in school, when I think being able to write notes in being more beneficial, much more free (write anywhere, not constraint to a text box). Really wish this would come, but I'm guessing it would just push prices up now; hopefully soon though.

daveharruk
on Feb 13, 2013

As others have said, the Samsung 700T is not the only alternative, and in the UK at least, is a pretty expensive one. The battery life of the Surface Pro was the reason I went for the Acer Iconia W700 - frankly, I don't care so much about the weight as much as being able to do everything I want on one device. The only problem I find with it is in desktop applications where it could really use a mouse for some operations such as trying to drag column headers in apps like Explorer, but currently I'm using it with a fairly cheap and cheerful Keysonic KSK-3201 BT which has a built-in trackpad - although not as nice to type on as the keyboard which comes with it, I expect those who are using the docking stand will just buy a full size Bluetooth keyboard/mouse to go with it. The build quality is better than the Samsung devices (I played with its Atom-based brother in John Lewis and decided against it, especially as it is only £50 cheaper than the W700 in the UK). I prefer the form factor of the Surface Pro but the battery life makes the W700 a more practical tablet. The combined case/stand is also really nice and I rarely remove it from this as it can stand it at one of two angles (one for watching video, the other for use as a touch-based tablet). Although the W700 has its flaws, Acer has already modified the case to include the keyboard, and further improvements have already been shown off. The Helix and Asus Transformer Book also look very interesting, much more so than the Samsung which I agree with Paul is nothing special.

prettyconfusd
on Feb 13, 2013

One correction: the Samsung stylus also has 1024 levels of sensitivity, just like the Surface. It's the exact same Wacom technology built in.

In all honesty, I'd choose the Samsung if I was in the market for a new main machine right now. I have the Series 7 slate (the production version of the one given away at Build 2011 with a quieter fan) and prefer the 11.6" screen to anything smaller for getting actual work done. It is rather heavy though.

Also, I use the stylus extensively for design work and if I could, I'd rather have a 13.3" version (or a 20"+ all in one) but no one seems to make any screens with Wacom stylus above 11.6 for some odd reason...

The main reason I'd choose it is because of the ability to turn it into a 'proper' laptop with the keyboard dock. Last week I was really ill and I couldn't work from bed because I needed a stand for the slate and it kept falling over while I typed on the Bluetooth keyboard.

I've got my eyes on the ThinkPad Helix as that seems to tick all the boxes (Core i7, 256GB SSD, laptop mode, stylus etc.), though I'm probably gonna wait till the late 2013 revision with the next version of the Core i7. It'll probably take me at least that long to save up for one...

In the meantime I'm going to get myself a smaller, lighter, Atom based tablet such as the Acer Iconia W510, Asus VivoTab Smart, or Lenovo Tablet 2 (which has a stylus) as a secondary device that's more portable and has better battery.

Until the Surface has 3G, GPS, NFC, and a true keyboard dock that turns it into a laptop (and maybe include a slot for the stylus in that keyboard dock too) I can't justify the cost.

The pricing is interesting though. In the UK the Samsung costs £950 with the keyboard yet the Surface Pro (judging by RT UKvsUS prices) will be £899 and £999 plus covers making the Samsung a lot more attractive option.

Still, loads of people I know who aren't techy in the slightest have been mentioning the Surface to me, they think it's amazing just from the commercials. It's a shame I can't recommend the RT version to anyone...

xnederlandx
on Feb 14, 2013

I remember reading somewhere that the stylus can be attached to the hingey spine part of the keyboard cover using the clip on the stylus. I can see this working with the touch-cover, because it is so thin, but has anyone tried doing this with the type-cover?
If so, the need for a barrel may be reduced.

oronymo
on Mar 4, 2013

Paul-
I completely agree. When I looked at the hybrid Windows 8 tablets on the market last fall, I concluded that for my needs (pen + ability to run creative applications) the Surface RT didn't cut it and the 2 Samsung tablets (500 and 700) were quite capable, but suffered from poor industrial design on the hardware and poor interaction design on the software. They were still on my "buyer's guide" roadmap, but not as definite recommendations: http://www.artefactgroup.com/#/content/creative-pros-guide-to-tablets-pa...

Come this spring, I purchased a Surface Pro and have found it to be just what I wanted, despite it's quirks (mainly the poor battery life). After reviewing it, I removed the Samsung devices completely from my "buyer's guide" map as they just didn't meet the level of design I found acceptable: http://www.artefactgroup.com/content/wp-content/uploads/2013/02/Tablet_B...

However, if Microsoft could learn anything from Samsung it would be that if adding a slightly larger display and thus more room for battery could get the machine consistently closer to the magical 7 hour mark, then that is a compromise they should have made. Oh well, I guess we'll have to wait for Haswell to get a Surface Pro with 7+ hours battery life...

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