Windows in Charge: A Few Numbers

Microsoft yesterday announced some more details about the coming Windows Store for Windows 8. You can read my news article, It's Official: Windows 8 Beta, Windows Store to Debut in Late February, for the details. But I'm particularly taken by some of the numbers Microsoft provided at the event and in an associated blog post.

1.25 billion. The current number of active Windows users worldwide.

500 million. The number of Windows 7 licenses sold since October 2009.

400 million. The number of x86 PCs that will be sold in the next 12 months.

247 million. The number of iOS devices (iPhone, iPod touch, iPad) sold since Windows 7 debuted in October 2009.

152 million. The number of Android devices (smart phones, tablets) sold since Windows 7 debuted in October 2009.

30 million. The number of Macs sold since Windows 7 debuted in October 2009.

People often confuse market share (units sold in a given time period, usually yearly or monthly) and usage share, which is the number of people actually using a product at any point in time, usually "right now." So it's easy to compute the market share of the Mac, say, compared to the broader PC industry, because these figures are released regularly and easily configured. So I do that every quarter. But computing usage share, which many believe to be more relevant than market share, is much harder.

At this moment in time, however, it's pretty easy to get a big picture view of what people are really using out there. Microsoft says that there are 1.25 billion people using Windows. And in October, Apple was kind enough to reveal that there are now 60 million people using the Mac. So the Mac's usage share--and remember, this is the more relevant figure, as so many insist--is 4.8 percent.

So there you go.

Discuss this Article 13

joewood1972
on Dec 7, 2011
I make it 4.6%. 1,250 million windows users 60 million mac users total market = 1,310 million users mac share = 60/1310 = 4.58 % Based on observation, 90% of those Mac users must spend all day in Starbucks.
mghartman
on Dec 7, 2011
Any way you slice it, I think it's apparent that Apple is gaining ground and Windows is losing ground. More people have accepted Apple into their personal computing lifestyle. IE is losing market share, businesses are switching to Gmail, and so on. Whether Microsoft can regain their dominance in the market is irrelevant to me, as long as innovation keeps happening and I get awesome software in a slick, usable package and the freedom to choose and move between companies, I'm a happy camper.. Already got my PS3, Xbox 360, Wii, iPad 2, WP7 phone, Win7 netbook, Vista workstation and now Kindle touch in Santa's sleigh!
mghartman
on Dec 7, 2011
P.S. Total market is not just Windows/Mac so to be more correct you should include the Linux crowd or feel their open source wrath..
yoshipod (not verified)
on Dec 7, 2011
The more interesting number than the Mac OS usage share, it that of number of Windows 7 licenses sold compared to iOS & Android. Those two combined represent 80% of the entire Windows 7 market. Also, only 40% of Windows users are running Windows 7. (Assuming no downgrades, which probably happen quite frequently at the corporate level) So that actual percentage is probably less than 40%.
Waethorn
on Dec 7, 2011
@mghartman: I laughed when I read your comment about Linux. I read your other comment too, but it made me smile when I realized that, even with Android devices being as crappy as they are, still over 5x as many of those sold as did Mac computers in the same time period. @yoshipod: You're assuming that people that buy iOS or Android devices aren't switching from one device or another. That would put that subtotal at lower than 80% of the Windows 7 licenses sold too.
yoshipod (not verified)
on Dec 7, 2011
@waethorn I am sure that many of the Windows 7 licenses are also "double" counting as well. People may have upgraded their computer in 2009 then bought a new one in 2011. We can probably split hairs all day about these numbers, but this was just about taking them as they are.
Waethorn
on Dec 7, 2011
@yoshipod: So why don't you drink your own medicine and take the numbers as they are? You were the one that brought up that the Windows licensing was less than what was stated due to corporate downgrades. I'm just levelling the playing field. Question for Paul: Does Microsoft count the Windows 7 Family Pack Upgrade as 3 licenses, or just a single license for 3 PC's like they do for Office Home & Student Retail?
yoshipod (not verified)
on Dec 7, 2011
@Waethorn Well actually I did. I used the 40% figure, but stated its going to be lower due to downgrading. However, a Windows 7 user is still a Windows users. You can't make that same assumption about iOS and Android. One is comparing sales, the other users.
WATERCHEMIST
on Dec 7, 2011
Apple dominates the $1000+ computer market. Microsoft likes to think that a Windows netbook has the same clout as a MacBook Pro, but how many NetBooks does Microsoft have to move to equal the profit of one MacBook Pro? You have to admire Apples's strategy...they looked at the entire computer market and said, "The high end looks like a good business, let's take that!". And then that's exactly what they did, leaving Microsoft the choice of corporate bean counters and Walmart shoppers. Ouch!
richiegore
on Dec 8, 2011
Plenty of people buy Apple for the beautiful hardware and run windows on it. I bought a 17inch macbook pro as they were the first laptops out with the 8600m GT (its a few years old now)and because they are much smaller than any other 17 inch laptops. I run windows as I use CAD programs not available on OSX. I know 4 other people who run windows on a mac for various reason such as games, familiarity etc. If people going to split hairs they should also consider the significant amount of mac users running windows away from the mac user base.
PatriotB6007
on Dec 8, 2011
@yoshipod -- that 40% is assuming that the only Windows 7 users included in the 1.25B Windows users are those who paid for licenses. I'm not sure how Microsoft calculates 1.25B -- it can't be just a cumulative license count of XP+Vista+7 because then the number would never go down. Maybe its counting unique usages of Windows Update, but then it wouldn't be including users of WSUS. So its hard to say what the exact percentage is. @joewood1972 -- Mac and Windows marketshares are not mutually exclusive, as many people run Windows on Mac.
jagosilver
on Dec 12, 2011
Given the fact that Apple makes more money selling its PC's than any other PC company, more money selling its phones than any other phone company and more money selling its iPads than any other tablet company (which Paul "Anyone who believes this thing is a game changer is a tool" chose to ignore) ... why do any of these market share things actually matter? PC manufacturers have been in a race to the bottom for years, partly spurred on by MS in its quest for marketshare, now some of them are realising they've commoditized their own business to the point of worthlessness (see Acer's recent statement). MS are not going out of business anytime soon but it seems quite possible that the general purpose PC will decline in relevance and with it Microsoft....
jagosilver
on Dec 12, 2011
Given the fact that Apple makes more money selling its PC's than any other PC company, more money selling its phones than any other phone company and more money selling its iPads than any other tablet company (which Paul "Anyone who believes this thing is a game changer is a tool" chose to ignore) ... why do any of these market share things actually matter? PC manufacturers have been in a race to the bottom for years, partly spurred on by MS in its quest for marketshare, now some of them are realising they've commoditized their own business to the point of worthlessness (see Acer's recent statement). MS are not going out of business anytime soon but it seems quite possible that the general purpose PC will decline in relevance and with it Microsoft....

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