No HTC Windows Phone 8S for the US Market

HTC's cute, low-end 8S will be sailing for distant shores

HTC has confirmed that its entry level Windows Phone 8S handset will not be sold in the US. Instead, HTC will focus its marketing efforts here on my preferred device, the Windows Phone 8X.

The news comes courtesy of Engadget, which received the following quote from HTC:

“The Windows Phone 8X by HTC is our signature Windows Phone available at AT&T, T-Mobile and Verizon Wireless in the U.S. With our focus on the Windows Phone 8X by HTC, the Windows Phone 8S is not currently planned for distribution in the US market.”

I agree with this decision, but the 8S, like Nokia’s Lumia 820 (and related 8xx handsets) was a surprisingly nice device. In fact, I found myself preferring the specs of the high-end 8X and Lumia 920, respectively, but somewhat preferring the look and feel of the lower-end 8S and 820 when I previewed all these devices.

I wrote about my first impressions of the HTC 8S in Windows Phone 8: HTC Windows Phone 8X and 8S Preview after having had attended the HTC launch event for the products. HTC said at the time that the 8S was “dipped” in color, which creates that nice effect where the bottom quarter of the phone features a pretty color stripe:

But like the Nokia Lumia 820, the 8S came up a bit short in the specs department with a low-res 4 mpx back camera, but no front-facing camera or NFC. Ah well.

Discuss this Article 15

GreenLoco
on Dec 1, 2012

The Verizon 822 feels like a brick and looks cheap. Plus the display color was messed up on demo units in the store. So I moved from a HTC Trophy after a year to the HTC 8X.

mod6538
on Dec 1, 2012

I really don't get it... Why are all "flagship" windows 8 phones are big-ass phablets? Nokia Lumia 920 and HTC 8X are nice, but both are bigger and heavier than iPhone 5, which is really what Microsoft et al should be competing against. I've been telling my wife to wait for HTC 8S, because none of current WP8 sets are sized for woman's hands. Now, it's either try to get an unlocked HTC 8S on eBay, or just drive to the mall and get an iPhone 5. Whenever Microsoft PMs mention "a great selection of Windows Phone devices" - I cringe, because all of WP8 devices that sell in the US are not made for women, and for men that carry their phone in their pockets. Boo.

CaptainStack
on Dec 1, 2012

I actually really want the HTC 8S for a few reasons. One is that I don't like giant phones like the high end Lumia and HTCs. 4" is more than big enough for me (my LG Optimus 7 is 3.8"). Second is that it has an SD card slot, which not only allows for more total capacity, but also for easier data transfer.

I was disappointed by the camera, lack of NFC, RAM, and processor though. I don't see why small phones can never have high-end features. If they kept the 4" screen, SD card slot, at least 8gb of internal storage, put in 1gb of RAM and a 1.5ghz processor, and NFC, this thing would have been perfect.

Nine54
on Dec 3, 2012

Totally agree with you and the poster above you: for some reason, "flagship" is starting to mean ginormous screen. I had a Galaxy Note, and while I'm all for choice and can see why people like it, it was too big for me. I didn't realize how important one-hand use was for me until I had that phone. I played with the Lumia 920 in an AT&T store the other day and thought that was borderline too big.

It seems that the iPhone is the only "small phone" that has high-end features. The competition must feel they can't compete without differentiating in display size. Subsequently, the "diverse" Android market seems definitely oriented towards large displays.

I'd like to see Nokia do an N8/9-sized WP phone. I'm also interested in seeing RIM's BlackBerry 10 L-series device, which might hit the sweet spot. Plus, RIM tends to optimize phones for one-hand use.

pdxtechdoctor
on Dec 1, 2012

These companies are making the same mistake time and time again..

One of the draw of the android platform is the various devices and the low cost devices. I wish I could find some numbers of sales of the lower cost devices..

Maybe I'm wrong, but Microsoft needs to get WP8 into as many hands as possible and only having the top signature devices available is hurting them and they will never gain significant market share.

This is the same mistake being made with all the manufacturers over Win 8 devices as well.. They see apple making 100% margins on the ipads and iphones and everyone thinks they can do it as well and they are just hurting themselves.

I've said it before, but I'll say it again, Clovertrail devices need to be at $500 with a keyboard MAX or they will go nowhere..

I'm on a budget myself, and I really want a Win 8 hybrid, but I just want justify $800 for a freaking netbook that has a detachable screen.

TigerDirect has the ASUS VivoBook X202E-DH31T for $500...

3lbs.. 11.6" display Ivy Bridge i3 4GB RAM and 500GB drive.. and yes a touchscreen..

As a hybrid it should be $150 more at the most.. and this is a real laptop, not a clovertrail netbook..

I currently have a HP Elitebook 2760p that is like the Lenovo Twist. I used it all year as a Win 8 test platform, but it's banged up due to being salvaged from a recycle yard and it's a beast compared modern laptops...

GoodThings2Life
on Dec 1, 2012

It's a pity... I know a lot of people who would prefer a smaller, inexpensive solution for kids, and the 8S would make a great option on the low-cost pre-paid networks like Boost, MetroPCS, and Virgin as well.

userde
on Dec 4, 2012

Agreed. And luckily in germany I have the option to buy this phone. I dont want a giant 600€+ brick. And so I'am waitung for the release of this phone end of this year.
It seems to be HTCs decision, but MSFT should be in all market segments to rise from ridiculous low market share. Perhaps HTCs was motivated for this from scroogle to hurt MSFT here ;) just kidding...

neonspark
on Dec 2, 2012

instead of having 8 awesome devices to battle the flood of android from HTC, WP now has just one. how is this good paul? less windows phone models is the exact opposite of a winning strategy.

darkurious
on Dec 2, 2012

I have mixed feelings about this decision. Most smart phone consumers want the premium version with the highest specs anyway, however, this leaves a huge gap of un-served customers; thus making Microsoft, and HTC for that matter, miss out of potential profits. If the rumors are true about Microsoft making their own phones, perhaps this is the reason why. Companies are backing out of delivering products for Microsoft at the last minute.

aras
on Dec 3, 2012

Paul, why do you agree with this decision? Surely, more choice = more sold phones…

pthurrott
on Dec 3, 2012

Because the HTC 8S was too constrained. Two different designs with great specs would be fine. But this is clearly a lower-end device. I don't get selling one that's great and one that looks nice but is in fact crap.

worleyeoe
on Dec 3, 2012

If MS actually focused on pre-paid the 8S would be a dandy device. The last I checked, pre-paid makes up about 20% of the U.S. market with much greater numbers outside the U.S. The 8S has perfect pre-paid specs, and it's a snappy looking phone. I could see myself paying $200, maybe a little more, off contract for the 8S. Again, it's very unfortunate that MS is handing the pre-paid market in the U.S. entirely to Android, save a few soles taking used iPhones to T-Mobile. Sad indeed.

aras
on Dec 4, 2012

But what about size? I don’t understand everyone’s obsession with massive phones. My wife is looking for a new phone and 4’’ is the very maximum she would even look at. Her ideal size for a phone is iPhone 4 size (I think it’s 3.5 inch)…

She played with my Nokia 820 for a few days and really liked everything except the size. She would buy small Windows Phone 8 any day, but there is simply nothing to choose from…

The55
on Dec 3, 2012

Looks like the HTC 8S is still coming to Canada on Bell...

http://mobilesyrup.com/2012/12/03/htc-8s-accessories-find-a-spot-in-bell...

Hoomgar
on Dec 4, 2012

I agree with your assessment. I like the looks of the 820 and the 8s over that of their high end counterparts.

I am a T-mo family plan customer and will be forced to settle for the 810 over the 8x (low end vs high end) if I want to maintain my Nokia app love relationship. The 810 is kind of clunky and large but after seeing my daughter with it for the last 2 weeks I am starting to actually like the size and the shape. The Nokia app suite and the expandable Ram of the Nokia are winning me over. I thought I wanted the HTC but am really torn now. I fear I will really miss my Nokia apps and I'll want the additional storage.

As such, I am still using my Lumia 710 until I can make a final decision.

Switching carriers is not an option at this time.

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